Engineered For Hospitality Settings, This Zero-Twist Collection Demonstrates Velvety Softness. Zero-Twist Construction Has Exceptional Absorbent Characteristics While Feeling And Appearing Fluffier Than Other Towels. Martex Atelier Zen Towel Collection’s Dobby End Borders And Diamond Frame Tub Mat Emanate Opulence Both Visually And By Touch. While The Zero-Twist Technique Was Once Considered Best For Residential Use, These Towels Have Been Lab-Tested To Withstand Hospitality Standards. Double-Stitched Hems Provide Extra Durability For Commercial Laundering. Fresh & Ready™ Technology Ensures These Products Are Ready To Use Upon Delivery.